The Title Tag is one of the most important aspects that you can look at when you wish to do some Search Engine Optimisation (SEO) on your Blog, so it is good to get it right from the start.
The Title tag is used in two principal areas: when you are using a browser, it is what appears in the blue bar right at the top of your screen and tells the reader what is contained within the page. Secondly, on the Search Engine Results page, it forms the link that you click on to reach the page shown in the results.
In the code itself, the Title tag appears in the ‘head’ part of the code that makes up the page – the code will look like:
< title >Better Business Blogging < /title >
In this case, “Better Business Blogging” will appear as the Title tag information.
You don’t have many words to play with in your Title tag (between 8 and 10 is considered the most that are given relevance) – so it’s important to use them, and ideally have your keywords included. The order that they are used allows adds weight, with words appearing earlier having more importance.
In Blogs, the Title tag is generated automatically and usually takes the format of “the name of your Blog” followed by the title of the post. So if we take this page as an example, under normal circumstances, the Title Tag would be:
Better Business Blogging >> Basic SEO in Blogs: important Title Tag
However, ideally I would like to highlight the reference to “SEO in Blogs” and so by changing the order in the title tag using my template, I can achieve this. This gives a new Title tag of:
Basic SEO in Blogs: important Title Tag” – Better Business Blogging
This will help to the highlight the term “SEO in blogs” more because of its placement in the Title Tag and will give better results for these key terms with the Search Engines.
While this should not be done in isolation, the Title tag is an important element and so due attention should be paid accordingly.