… would smell as sweet – with all due apologies to the Bard himself! In my opinion, a Blog by any other name would in fact sound much much better! If there is one thing that annoys me, it is when companies have gone to the effort of installing a blog system, planning what to…
Everything in SEO seems to refer to tags – if it isn’t Title Tags, then it’s Metatags or there’s alt tags for images. Well, here is another type and one that will probably become much better known than any of the others, particularly in connection with Blogs. In this instance, a “Tag” is like a…
The Title Tag is one of the most important aspects that you can look at when you wish to do some Search Engine Optimisation (SEO) on your Blog, so it is good to get it right from the start. The Title tag is used in two principal areas: when you are using a browser, it…
One of the elements that you will need to consider as part of the process of planning your Business Blog is to decide what you want to call it. You may have chosen a name for it earlier on, indeed in many cases this has been the first thing that people have decided about when…
It’s not that I feel that they weren’t full of good information or that they weren’t well received or even that they only scraped that surface of the subject at hand – although the latter is certainly true (but hopefully not the others!). No, I wanted to apologise because I fear that the title is…
Earlier in the week, I referred to the results of the UPS Europe Business Monitor survey which showed that a large percentage of executives in Europe were blissfully unaware of blogs and hence the opportunities and changes that were going on around them. Others, it seems, were aware of them but didn’t use them either as a…
Continue reading Are companies afraid of creating a Business Blog?
Business Blogging Frequently Asked Questions (FAQs) Q – You recommend that you should have full control over a Business Blog and therefore that a hosted service like Blogger be ideal. Why is that and how can I move mine from Blogger to WordPress? A – Yes, you are right. Just to clarify, I have nothing…
Continue reading Moving your Business Blog from Blogger to WordPress
Whether or not you are not actively participating in what is happening in the online environment which includes blogs, you should at the very least be aware of the conversations that are taking place and be listening to them. These conversations may be about your industry or the marketplace in which you operate, or more critically, they may directly…
Continue reading Monitor your brand, company and industry using blogs
Using a Blog as the central Public Relations tool for a general or internal event can add really weight to the publicity and profile that it can achieve, as well as providing the perfect focal point for other marketing and promotional activities supporting it. The Event might be a conference, a seminar (or a series…
Continue reading Public Relations using Business Blogs for great Event publicity
Steve Rubel highlighted last week a perfect example of the speed that news can be spread by the use of blogging in his article Gmail down, Bloggers know before Press, as it became clear that word of gmail being down spread around the blogosphere before being reported by traditional online press. If we take this a step…
Continue reading Blogging and the Press: news at light speed