One of the elements that you will need to consider as part of the process of planning your Business Blog is to decide what you want to call it. You may have chosen a name for it earlier on, indeed in many cases this has been the first thing that people have decided about when…
It is always an exciting if slightly nerve racking time when you start to write your Business Blog but it is also very important because you will be laying down the ground rules for what your readers can expect from you in the future. To help get through this initial period, there are certain things…
Continue reading Help in starting to post to your Business Blog
It’s not that I feel that they weren’t full of good information or that they weren’t well received or even that they only scraped that surface of the subject at hand – although the latter is certainly true (but hopefully not the others!). No, I wanted to apologise because I fear that the title is…
Earlier in the week, I referred to the results of the UPS Europe Business Monitor survey which showed that a large percentage of executives in Europe were blissfully unaware of blogs and hence the opportunities and changes that were going on around them. Others, it seems, were aware of them but didn’t use them either as a…
Continue reading Are companies afraid of creating a Business Blog?
For my thirtieth birthday I gave my now-husband a ‘ suggested gifts’ list. Trust me, even by this stage, and it was still early days in our relationship, I had already figured out this was my best shot at getting what I wanted! On that list, I asked for a Numerology book. At the time…
Business Blogging Frequently Asked Questions (FAQs) Q – You recommend that you should have full control over a Business Blog and therefore that a hosted service like Blogger be ideal. Why is that and how can I move mine from Blogger to WordPress? A – Yes, you are right. Just to clarify, I have nothing…
Continue reading Moving your Business Blog from Blogger to WordPress
Rethinking Truth. It’s the name of the textbook when I studied Adult Education at a Postgraduate level. I loved it, so when my first assignment came back with barely a pass, I was really disappointed. The lecturer explained that assignments at a post graduate level require critical thinking. It took a while to get the…
It happened in the same week I had to pull out of two public speaking commitments I had made. A legal matter regarding the estate of my late sister-in-law arose and I was going to be out of town on the days I’d agreed to guest speak. It is one thing to write an article…
Whether or not you are not actively participating in what is happening in the online environment which includes blogs, you should at the very least be aware of the conversations that are taking place and be listening to them. These conversations may be about your industry or the marketplace in which you operate, or more critically, they may directly…
Continue reading Monitor your brand, company and industry using blogs
Whether they publish their work in the form of seminars, white papers, ebooks or “real books”, I always encourage independent consultants to use their Business Blogs to pick up on the ideas and concepts they have raised, expand on them and use them to initiate discussion. This of course has the dual benefit of not…
Continue reading Promote your book or seminar – develop the ideas in your Blog