One of the elements that you will need to consider as part of the process of planning your Business Blog is to decide what you want to call it. You may have chosen a name for it earlier on, indeed in many cases this has been the first thing that people have decided about when…
It is always an exciting if slightly nerve racking time when you start to write your Business Blog but it is also very important because you will be laying down the ground rules for what your readers can expect from you in the future. To help get through this initial period, there are certain things…
Continue reading Help in starting to post to your Business Blog
It’s not that I feel that they weren’t full of good information or that they weren’t well received or even that they only scraped that surface of the subject at hand – although the latter is certainly true (but hopefully not the others!). No, I wanted to apologise because I fear that the title is…
Earlier in the week, I referred to the results of the UPS Europe Business Monitor survey which showed that a large percentage of executives in Europe were blissfully unaware of blogs and hence the opportunities and changes that were going on around them. Others, it seems, were aware of them but didn’t use them either as a…
Continue reading Are companies afraid of creating a Business Blog?
For my thirtieth birthday I gave my now-husband a ‘ suggested gifts’ list. Trust me, even by this stage, and it was still early days in our relationship, I had already figured out this was my best shot at getting what I wanted! On that list, I asked for a Numerology book. At the time…
Rethinking Truth. It’s the name of the textbook when I studied Adult Education at a Postgraduate level. I loved it, so when my first assignment came back with barely a pass, I was really disappointed. The lecturer explained that assignments at a post graduate level require critical thinking. It took a while to get the…
It happened in the same week I had to pull out of two public speaking commitments I had made. A legal matter regarding the estate of my late sister-in-law arose and I was going to be out of town on the days I’d agreed to guest speak. It is one thing to write an article…
Whether they publish their work in the form of seminars, white papers, ebooks or “real books”, I always encourage independent consultants to use their Business Blogs to pick up on the ideas and concepts they have raised, expand on them and use them to initiate discussion. This of course has the dual benefit of not…
Continue reading Promote your book or seminar – develop the ideas in your Blog
Using a Blog as the central Public Relations tool for a general or internal event can add really weight to the publicity and profile that it can achieve, as well as providing the perfect focal point for other marketing and promotional activities supporting it. The Event might be a conference, a seminar (or a series…
Continue reading Public Relations using Business Blogs for great Event publicity
This is a true story! It started when I made an appointment to chat to a meditation teacher about some stuff that was going on for me. He forgot. No biggie, it happens. A few days later I called two friends who said they would get back to me and both forgot. I called a…