One of the elements that you will need to consider as part of the process of planning your Business Blog is to decide what you want to call it. You may have chosen a name for it earlier on, indeed in many cases this has been the first thing that people have decided about when…
It is always an exciting if slightly nerve racking time when you start to write your Business Blog but it is also very important because you will be laying down the ground rules for what your readers can expect from you in the future. To help get through this initial period, there are certain things…
Earlier in the week, I referred to the results of the UPS Europe Business Monitor survey which showed that a large percentage of executives in Europe were blissfully unaware of blogs and hence the opportunities and changes that were going on around them. Others, it seems, were aware of them but didn’t use them either as a…
For my thirtieth birthday I gave my now-husband a ‘ suggested gifts’ list. Trust me, even by this stage, and it was still early days in our relationship, I had already figured out this was my best shot at getting what I wanted! On that list, I asked for a Numerology book. At the time…
Business Blogging Frequently Asked Questions (FAQs) Q – You recommend that you should have full control over a Business Blog and therefore that a hosted service like Blogger be ideal. Why is that and how can I move mine from Blogger to WordPress? A – Yes, you are right. Just to clarify, I have nothing…
Rethinking Truth. It’s the name of the textbook when I studied Adult Education at a Postgraduate level. I loved it, so when my first assignment came back with barely a pass, I was really disappointed. The lecturer explained that assignments at a post graduate level require critical thinking. It took a while to get the…
It happened in the same week I had to pull out of two public speaking commitments I had made. A legal matter regarding the estate of my late sister-in-law arose and I was going to be out of town on the days I’d agreed to guest speak. It is one thing to write an article…
Whether or not you are not actively participating in what is happening in the online environment which includes blogs, you should at the very least be aware of the conversations that are taking place and be listening to them. These conversations may be about your industry or the marketplace in which you operate, or more critically, they may directly…
Whether they publish their work in the form of seminars, white papers, ebooks or “real books”, I always encourage independent consultants to use their Business Blogs to pick up on the ideas and concepts they have raised, expand on them and use them to initiate discussion. This of course has the dual benefit of not…
Using a Blog as the central Public Relations tool for a general or internal event can add really weight to the publicity and profile that it can achieve, as well as providing the perfect focal point for other marketing and promotional activities supporting it. The Event might be a conference, a seminar (or a series…